TikTok is introducing a new feature that enables them to cut down on the amount of AI-created videos appearing in their timelines. This move comes as the service disclosed that it now features more than 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global rollout. This shift aligns with a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform only show AI-generated videos. A significant portion of this output is considered mass-produced AI material, a phrase for inferior, factory-style content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its app tagged as made with AI. Collectively, in excess of 100 m pieces of content are added to the platform daily, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI content they view by opening the topic control feature in the application and choosing AI-made media. Additional categories that are already be controlled under the setting encompass politics, fashion, cosmetics, and dance.
Content Labeling and Policies
Its guidelines require creators to identify lifelike artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
In addition, the platform will now attach an AI-generated label to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to stop users from trying to evade the labeling process.
Educational Initiatives
The platform is additionally establishing a $2m awareness program for professionals and groups to produce educational content about using AI responsibly. This project will assist non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, amid debate over plans to make redundant a large number of review team members in Britain. The company is expected to eliminate 439 jobs in its trust and safety team in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”